Millions of women are risking long-term damage by brushing their hair with the wrong hairbrush, combing too hard or ‘ripping out’ knots.
A study of 2,000 women found four in 10 are aware some of their actions can be bad for their hair, with almost one in four worrying about the damage they are doing to their locks.
And more than one in twenty even admitted to still living by the old phrase ‘brush your hair 100 times before bed’.
A fifth believe it’s fine to ‘roughly’ brush their hair to tear through the knots and tangles, while more than a fifth share their hairbrush with others.
Half of those polled, by Tangle Teezer, also wrongly brush their hair from their scalp downwards, which is considered to be a no-no.
Tangle Teezer founder Shaun Pulfrey, known as Shaun P, who launched the successful business after being rejected on Dragon’s Den, said: “It’s worrying to see just how many women are brushing their hair incorrectly and causing unnecessary damage to their hair.
“No matter what the hair texture, it’s important to use an intelligent hairbrush which is gentle.
“It’s also concerning that women are using one brush for all tasks, a good way to look at this is you wouldn’t use a foundation brush to apply blusher, so why use a detangling brush to blow dry hair?
“No matter how tempting it is to pull or cut knots, it’s always best to use a detangling hairbrush.”
The study also found that three quarters of women admitted to using the same hairbrush for all aspects of their hair care – despite advice to use different tools for tasks such as combing wet hair, detangling or blow drying.
And while 30 per cent of women only own one or two hairbrushes, a sixth have more than seven make-up brushes.
But although 22 per cent of women have a specific routine for their locks, more than half admitted they do not know if they are using the right brush for their hair type.
It also emerged more than half of those polled have even cut their hair in a bid to make it easier to care for.
When it comes to products, less than a quarter of those polled, via OnePoll, regularly use hair masques, while 26 per cent do use heat protection spray and more than a fifth apply oils.
And the biggest concerns for UK women were found to be split ends (40 per cent), frizz (34 per cent) and thinning (29 per cent).
Shaun P added: “We have created different brushes and adapted the teeth to suit all hair types, to give the perfect brush for all hair textures – be it afro hair, thick and curly or fine, thinning, fragile and straight.
“And also for different needs, such as The Wet Detangler that can help prevent breakage on wet hair as the teeth flex over the tangles rather than dragging through them.
“Using the right hairbrush for your hair type, will help limit hair damage or loss through mechanical trauma.
“This is caused by such aggressors as straightening irons, curling tongs and frequent colouring.”
To help people identify if they are brushing their hair correctly, Tangle Teezer have created a short quiz, which you can try here.
Top ways women are brushing their hair wrong1
1. Avoiding brushing when it’s wet over fears this will break the hair
2. Brushing too hard
3. Brushing from the scalp downwards
4. Using an old and worn hairbrush
5. Using a hairbrush that isn’t specifically for detangling
6. Sharing a hairbrush
7. Ripping out big knots / tangles
8. Not using a hairbrush specifically for their hair type
9. Using a hairbrush that doesn’t have flexible teeth / bristles
10. Using one hairbrush for everything